A modern redesign of a legacy Diadora sports catalogue created as a branding and layout exploration project.

The objective was to take older catalogue material and elevate it into something that feels closer to a contemporary Nike, Adidas, or Puma campaign while still respecting Diadora’s heritage and identity. I focused on improving the overall visual hierarchy, product presentation, typography, lighting, and composition to create a more premium and cohesive experience.

Throughout the project, I redesigned multiple catalogue pages featuring football boots, match balls, and customizable jerseys. Each spread was rebuilt with stronger studio-style lighting, enhanced shadows, richer colour grading, and improved material definition to make the products feel more realistic and commercially polished.

A major focus of the redesign was consistency. I refined the layouts so every page shared a unified visual language while still giving each product category its own personality. The black leather texture became a recurring foundation element across the catalogue, helping reinforce the brand’s connection to premium football equipment and Italian sports heritage.

For the jersey pages, I experimented with more dynamic compositions, cleaner typography systems, and modern sportswear advertising influences. The apparel itself was enhanced with more believable fabric rendering, improved folds, richer contrast, and stronger colour separation to simulate high-end product photography.

This project was an exercise in sports branding, catalogue design, typography, advertising layout, and visual storytelling, combining product marketing with editorial presentation to create a cohesive sportswear campaign aesthetic.