A modern redesign and art direction exploration based on a legacy Eletto Sports soccer catalogue.

This project focused on transforming outdated catalogue layouts into a premium contemporary sportswear campaign inspired by modern brands such as Nike, Adidas, Puma, and Under Armour. The goal was to preserve the gritty football identity of the original material while dramatically improving the visual presentation, realism, typography, lighting, and overall brand cohesion.

Across the catalogue, I redesigned multiple product pages featuring jerseys, soccer balls, custom sublimation options, training apparel, patches, and accessories. Each spread was rebuilt with a stronger visual hierarchy, cinematic studio lighting, enhanced colour grading, realistic fabric rendering, and modern editorial-inspired layouts.

A major focus of the redesign was creating believable product realism. Jerseys were enhanced with detailed fabric textures, folds, stitching, seams, and athletic material behaviour to simulate high-end commercial sportswear photography. Product lighting and shadows were carefully art directed to ensure consistency and depth across every page.

The typography system was also completely modernized using bold athletic-inspired layouts, improved spacing, cleaner alignment, and stronger hierarchy to create a more premium catalogue experience. Backgrounds were refined with gritty industrial textures, dramatic contrast, and atmospheric lighting to reinforce the aggressive, performance-driven tone of the brand.

This project was an exercise in sports branding, catalogue redesign, typography, product visualization, and commercial art direction, reimagining archival sportswear marketing through a modern visual design lens.